Targeting

Reach Your Hispanic Target Each Time

With the ability to target the online U.S. Hispanic Market like never before, the Batanga Network reaches your target each time. Batanga Network provides Clients with state-of-the-art third party technology unrivaled in the industry. Our targeting capabilities will give you the flexibility to more precisely drill down to your specific audience while expanding reach and reducing clutter.

CONTENT TARGETING

Our stringent selection process creates a premium network of sites that are informational, entertaining and  important to the U.S. Hispanic audience. We understand our audience’s passion points and reach them within environments that are in-language, in-culture and relevant to their lifestyle. Content categories include: Automotive, Business, Education, Technology, News, Sports, Entertainment, Women, Travel.

CONTEXT TARGETING

Advanced technology that dives deep into the pages of content and analyzes the relevance of context to target audiences. Looking into the presence, frequency and connective nature of all words in pages and articles, context targeting allows for the most precise and relevant categorization.

BEHAVIORAL TARGETING

Creating target audiences based on frequency and consumption, we can reach established behavioral audiences or create new ones specifically for your brand. Targeting behavioral audience across the Batanga Network will extend your reach beyond context. Behavioral targeting will allow you to understand your consumers’ passions and interests.

RE-TARGETING

Targeting to an audience that has previously shown interest in your brand, re-targeting ensures that your message has maximum visibility. Several re-targeting methods are available and will provide you with more cost effective campaigns. Extend your exposure and  increase action beyond a point where users may have dropped off before.

DEMOGRAPHIC TARGETING

Acquired through third-party data, your campaigns can target consumers based on gender, age group, household income, and other custom groups upon request.

GEOGRAPHIC TARGETING

Reaching your audience  regionally is important to the success of many campaigns. We understand the value of specifically focusing on your core target, if you know exactly where they are. Geographic targeting can be done by country, state, DMA, City and Zip Code.