The HispanoClick Ad Network Acquisition Rounds out Batanga’s Broad Suite of Advertiser Marketing Solutions
Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report. The acquisition of the successful ad network demonstrates Batanga’s commitment to providing a broad suite of product offerings to fulfill their advertiser’s online marketing goals.
“At Batanga, we continuously strive to provide a complete solution to our advertisers’ Hispanic online needs. We will continue to actively scan the market for opportunities to build upon our online marketing platform as part of our overarching goal to deliver outstanding value to advertisers seeking to reach Hispanics online. Performance-based advertising is an increasingly big part of the equation, and with an additional 5.6 million US unique visitors per month, we can now extend reach and improve performance,” said Rafael Urbina, Chairman and CEO of Batanga.
Batanga has always been in the forefront of online marketing innovation being among the first to offer rich-media advertising, including video and audio advertising since 1999, social networking and now a leading ad network. With the acquisition, Batanga is the first Hispanic content provider to acquire an ad network.
HispanoClick’s network works with over 800 Hispanic publishers to monetize their U.S. traffic. Hispano Click’s roster of clients has included Verizon Wireless, Kraft, Mazola, the US Army, Western Union, Air France, and Bancomer.
“Joining the Batanga family is a very exciting opportunity for HispanoClick, our publishers and advertisers. Batanga’s dedication to innovative advertising solutions is in line with what HispanoClick has always set out to provide its advertisers,” states Marc Duquette, founder of HispanoClick.
HispanoClick will reside under the Batanga, Inc. umbrella. Marc Duquette will continue to serve as General Manager of HispanoClick and Ana Maria De La Cruz, co-founder of HispanoClick, will continue as Vice President of Business Development based out of Batanga’s headquarters in Miami, Florida.
About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at http://www.batanga.com.
About HispanoClick
HispanoClick, the premier online Hispanic advertising network, offers best-in-class solutions for advertisers targeting the Spanish-speaking and bilingual audiences in the U.S., Latin America and Spain. Leveraging a network composed of over 800 premium websites, HispanoClick empowers marketers to raise brand recognition, sales, and lead generation with a variety of segmentation options. A wholly-owned subsidiary of Batanga, Inc., HispanoClick maintains offices in Miami, FL and Montreal, Canada. Learn more at http://www.hispanoclick.com.