With more than 3.4 million U.S. unique visitors in November, Batanga.com outpaced other leading Latin content sites Univision and Yahoo!
Batanga.com is Hitwise Top 10 Award winner
Batanga, the leading media and entertainment company reaching Latinos announced today that according to the comScore media metrix, they have surpassed 3.4 million unique users per month as of November 2007. The often referenced comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.
“We are pleased with our success and it is attributed to a company-wide approach on improving the product, improving the music, and offering the best listening experience for the consumer. This is exactly what we have been working toward. We are excited as to how quickly the consumer has responded to our offering,” said Rafael Urbina, Chairman and CEO of Batanga. “We look forward to continuing to offer Latin consumers what they need.”
Batanga’s growth is attributed to aggressive product improvements and an extensive marketing push enabled in part by the recent $30 million venture capital Batanga raised in August 2007. The funds were put to work in the areas that matter most to consumers and clients. The Batanga team made a re-investment into the brand and focused on strengthening the site technology. The look and feel of Batanga.com reflects a significant improvement in infrastructure to better serve consumers and advertisers. The explosive growth has been made possible due to Batanga’s commitment to targeting the totality of the US Hispanic market, with the universal passion point of Latin music.
“Our marketing efforts use a variety of levers to bring the brand to life through our online efforts, constantly bringing new and fresh features to the site and our offline efforts, like the Batanga Music Tour,” said Rick Marroquin, CMO of Batanga. “These combined solutions have helped to grow the brand and the audience.”
Batanga.com reaches more Latinos than any other online source. Last month, Batanga.com was a Hitwise Top 10 Award winner for the quarter ending April - June 2007. During this period, www.batanga.com ranked No. 10 by visits among all US websites in the Hitwise Entertainment - Radio industry.
The Hitwise US Top 10 Awards Program celebrates the most successful US websites in 160+ online industries. As Hitwise reports on the anonymous online usage and search behavior of more than 10 million US Internet users—the largest online sample of its kind—this unique awards program recognizes excellence in online performance through public popularity.
About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com .
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.