In the News

Ad Networks Multiply: What’s The Difference?

 

From MediaPost Engage:Hispanics – Jan. 28, 2010

The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S. Hispanics use the Internet and that foreign-born  Latinos have crossed the tipping point with 52% online. As the Hispanic audience grows, they seek new content and increasingly find and regularly visit foreign web sites.

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@ Ad-Tech New York: WPP’s Latin American Interest, Hispanic Digital Panel

From Portada – Nov. 5, 2009

WPP Chief Executive Martin Sorrell highlighted several times the importance of Latin American markets during his keynote speech titled “2010-What’s coming down the line” at the ad:tech New York Conference and Expo. “There’s a shift in power, which I still don’t think we fully understand here standing in New York, from the West to the East — and modify that to the South,” said Sorrell, referring to China and India in the East and Latin America in the South. “Every single client we deal with is focusing on these parts of the world for growth.”

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Internet Users Grow by 20% in Latin America. Which Online Destinations are Gaining Ground?

From Portada – Oct. 15 2009

Televisa Digital sites in Mexico occupies the Nr, 10 position, behind nine online destinations that are headquartered outside of Mexico (interestingly Batanga has a place in the top 10 ranking with a growth rate of 55%).

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Meebo Announces Real-Time Solution for Content Sites

New Version of the Meebo Bar Increases Content Link Sharing Between Users and Their Friends Debuts Today on TechCrunch.com

MOUNTAIN VIEW, Calif., Aug 25, 2009 (BUSINESS WIRE) — Meebo, the company that enables real-time social interactions, today announced a version of the Meebo Bar specifically tailored to the requirements of content sites. The debut of Meebo on TechCrunch.com marks the first content site to launch the Meebo Bar, and follows the dozens of online communities, social networks and gaming sites that have already integrated Meebo. Meebo ranks as 41 in Quantcast’s Top Site Rankings, and according to Quantcast, reaches 50 million globally and 15.2 million in the U.S. on a monthly basis.

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Integrating social media and music, Latin-style

By Adam Weinroth
From Adotas – April 8, 2009

According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense.

With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a stronger footprint in the marketplace and increase customer loyalty.

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Win A Piano….With Arthur Hanlon

Latin Pop’s Top Pianist Teams Up With Baldwin And Batanga.com For Piano Give-away

Arthur Wraps Up Week-long Puerto Rico Promotion Of “Piano Sin Fronteras” With 2 Packed In-Stores

April 6, 2009 — Leading pop pianist Arthur Hanlon has teamed up with Baldwin Pianos and Batanga.com for an innovative promotion that will allow a lucky music fan to take home a Hamilton Piano, by Baldwin. The give-away comes in the heels of Arthur’s successful, week-long promotion of his new album, “Piano Sin Fronteras,” in Puerto Rico, which took him to the top television and radio stations in the island and included two packed in-stores in San Patricio Mall and Plaza Las Americas.

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Hispanic Market Pursued by BestBuy in 2009

BestBuy Pursuing Multi-Platform Hispanic Strategy in 2009

From Portada – January 29, 2009

BestBuy is actively pursuing the Hispanic market across multiple channels in 2009, in spite of, or perhaps because of the suffering economy. “We are really proud of our role as market leader in being able to offer Hispanics and specifically Spanish preferring Hispanics an end to end robust Spanish language shopping experience across our online channel, phone channel and in our stores,” Hispanic Initiatives Site Manager Ana Grace tells Portada

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New Targeting Methods For Reaching U.S. Hispanics

From MediaPost – December 4, 2008
by Joseph Kutchera

In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S. population growth since 2000. In our current economic climate, one would think that that be the kind of growth that marketers would aggressively seek out. While Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to general market online spending even though the U.S. Hispanic audience is more open to brand suggestions and advertising messages, as shown in a recent eMarketer report.

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Conference Review: Advertisers and Media Convene to Discuss Growth Strategies in the Digital Age

From Portada – October 14, 2008

Takeaways from a Day Full of Valuable Insights and New Connections

  • Digital and Print’s ROI justify increased expenditure particularly in tough economic times, but print entities must clearly demonstrate ROI to enhance credibility among advertisers.
  • Mobile advertising must be approached distinctly; you cannot just shrink-down your Web executions.
  • Content is important, but a publications zoning maybe more.
  • Flat is the New Up
  • Acculturation levels are not the only measures by which to segment audiences.
  • Digital Solution Providers can offer answers to increase Reach and Ad-revenues

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Startups Best Positioned To Weather A Downturn

From TechCrunch – September 30, 2008

Now that Congress has failed to bail out Wall Street, the country (and world, to a lesser extent) has begun bracing itself for nuclear winter. The technology sector is no exception, even if the Silicon Valley tends to fancy itself as immune to broader economic turmoil.

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