In the News

Sensis-developed U.S. Army digital campaign wins gold at MIXX awards

From – September 25, 2008

Leaders Among Us microsite, supporting ads receive top honors in multicultural category

(Sept. 24, 2008) LOS ANGELES – Multicultural interactive advertising agency Sensis’ expertise in multicultural-focused digital advertising was recognized Tuesday at the fourth annual MIXX Awards. Los Angeles-based Sensis walked away with the gold award in the multicultural category for its Leaders Among Us U.S. Army digital campaign. The MIXX Awards is the only honor devoted exclusively to interactive advertising and presents its awards based on strategy, creativity, execution and results.

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Six Degrees Records & Team Up to Celebrate Hispanic Heritage Month

From PR Newswire – September 23, 2008

Leading Indie Label and Hispanic Online Destination Offer Free 10-Track Sampler Exclusively on iTunes

SAN FRANCISCO and MIAMI, Sept. 23 /PRNewswire/ — On Tuesday, September 23, Six Degrees Records and have teamed up to offer the “Batanga Hispanic Heritage Sampler” exclusively for free on iTunes ( ) until October 21. The one-month-long promotion serves to highlight Latin music in the U.S. during this celebrated month for residents whose culture and traditions trace their roots to Spain, Mexico and the Spanish-speaking nations of Central and South America as well as the Caribbean.

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California Dreamin’ with AHAA at the Beverly Hilton

From Portada – Sep. 15, 2008

Last week, Los Angeles’ chic hotel The Beverly Hilton played host to a who’s who of Hispanic media and advertising professionals.

Among the media companies present were Batanga, V-Me, SonyBMG, MTVTr3s, Univision, Telemundo, FSE, Hoy, Al Dia, Terra and many others.

On the agency side, Grupo Gallegos, Conill, The Vidal Partnership, Draft FCB, Casanova Pendrill, GlobalHue, and every other major Hispanic agency was in attendance on some level.

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Batanga, Inc. Brings Music, Video and Community to Five Million US Latinos Monthly Through Internap’s Performance IP(TM) Networking

From Fox Business – July 24, 2008

ATLANTA (BUSINESS WIRE) —-Internap Network Services Corporation (NASDAQ: INAP: 4.70, -0.25, -5.05%), a global provider of end-to-end Internet business solutions, announced today that Batanga, Inc., the leading next-generation Hispanic media company reaching US Hispanics, is using Internap’s Performance IP(TM: 88.65, -3.17, -3.45%) network to power, one of the most trafficked Web sites in the world offering Latino culture-oriented entertainment, and its ad network, HispanoClick.

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Batanga Consolidates Online Operations

From Portada – June 9, 2008

Batanga has witnessed astronomical growth over the past year, having tripled its audience in this period alone.

While Batanga LIVE/Publishing will remain headquartered in NYC, the company will be bringing its content and technical operations down to its Miami offices from Greensboro, North Carolina.

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Net Gain: Latinos Are Going Online More Than Ever

From – March 31, 2008

Admen dream about Silvia Medina.

She’s part of a highly coveted demographic group, 18-34 year olds, that companies from Coca-Cola to Apple just can’t get enough of. Though her parents came from the Dominican Republic, she was born and grew up in the United States. She’s a fully bilingual, fully bicultural Latina, just about to finish her MBA. If you want to find her, you’ve got to go online.

Silvia has been on the internet since 1996, and uses it constantly for school, work, and at home. She communicates by e-mail, pays bills online, and prefers to shop at Amazon than go to the mall. Silvia catches up with friends on social networking sites such as Facebook and MySpace. She follows the news on AOL Latino and keeps up with chisme on Terra. When she misses an episode of a telenovela, she downloads it on

But her favorite spot in cyberspace is the Miami-based portal Batanga. Last year, the company received a shot with a $30 million dollar investment. It’s paid off, since that’s where Silvia spends about 80% of her online time.

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Obama Targets Hispanic Voters on

From – November 15, 2007

Presidential hopeful Barack Obama is reaching out to young Hispanic voters via the popular Hispanic Web portal

Senator Obama is the first 2008 Presidential candidate to post a profile on MyBatanga, the social networking portion of the site. It’s part of a concerted effort by his campaign to win over Hispanics, who are increasingly being courted by candidates who recognize the power of the Hispanic vote.

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Volkswagen Sand Soccer Jam comes to South Beach with Open Air Concert Featuring Ozomatli

From Hispanic PR Wire – October 26, 2007

Festivities kicked-off by amateur soccer tournament and celebrity soccer game to benefit the Miami Project to Cure Paralysis

Miami Beach, FL–Volkswagen’s Sand Soccer Jam will rock South Beach’s Lummus Park on Saturday, October 27th, opening with an amateur soccer tournament featuring top teams. A celebrity charity soccer game featuring Fernando Fiore, Guillermo Barros Schelotto, and Luis Carlos Perea among others will follow. The event will be capped off by a live performance by the Grammy-winning band Ozomatli.

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Bud Light Presents the 6th Annual Batanga Live Mas Risas Comedy Series

From Hispanic PR Wire – October 2, 2007

New York, NY–October 2, 2007–Latinos, get ready for a comedy tradition and the funniest time of the year! Bud Light presents the hottest and largest Latino stand-up comedy series in New York City, the Batanga Mas Risas Comedy Series. This summer, the comedy series will showcase over 12 different Latino comedians at the top comedy venues in New York City, including Angelo Lozada, Mark Viera, Rich Ramirez, Sara Contreras, Mike Robles, Andrew Kennedy, Eric Nieves, Edgar Rivera, Rebecca Donohue, Gina Brillon, Herbie Quinonez and Angel Salazar.

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Batanga Miami Party Quite Possibly the Best ad:tech Party Ever

From Ad:Tech Blog – June 27, 2007

During the evenings of most ad:tech conferences, we have to trawl around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.

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