From Marketing y Medios - June 11, 2007
Retroacculturation surges among English-dominant Latino youths. Savvy marketers will need to pick up their pace.
One lucky Latina will likely scream with joy this summer after winning the grand prize in Dr Pepper’s first-ever Quinceañera Sweepstakes: a free performance by Mexican pop singer Frankie J at her quinceañera ball.
From Hispanic PR Wire - June 5, 2007
New York, NY–Smirnoff Ice, Diageo’s premium malt beverage, announced today a strategic partnership with leading Hispanic entertainment company Batanga. The alliance will offer consumers an opportunity to “complete their party” this summer with free music downloads at the Batanga Music store from today’s hottest Latin artists.
“We’re thrilled to be partnering with an exciting web destination such as Batanga that keeps its finger on the pulse of Latin music,” said Christian McMahan Brand Director for Smirnoff Ice.
From Hispanic PR Wire - March 7, 2007
New York, NY–Jack Daniel’s(R) Studio Nº 7(R) Latino concert series returns to hit more cities than ever in 2007 with mega-band headliners including Molotov, Babasónicos, and Los Amigos Invisibles. Kicking off March 28th in New York, the series will also stop in Miami (3/29), San Juan (3/30), San Jose (4/5), Los Angeles (4/6), Phoenix (4/7), San Antonio (4/12), Houston (4/13), Dallas (4/15) and Chicago where it will conclude on April 18th.
From Marketing y Medios - November 7, 2006
It’s been barely a year since the Davidson Media Group (DMG) acquired LatCom Communications Inc. in July 2005, and today a three-party release announced that Latin music portal Batanga will take ownership reins of the publishing and events company LatCom. DMG will redirect profit from the sale into buying more Spanish-language radio operations, the release stated.
