Press Releases

Batanga, Inc. Adds Online Ad Network Expertise To Its Board

Lynda Clarizio, INVISION, Inc. CEO and Former President of AOL’s Platform-A and Advertising.com, Joins Batanga, Inc’s Board of Directors

MIAMI, Florida – January 27, 2010 – Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company’s board of directors. With broad experience leading one of the industry’s largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company.

Batanga, Inc. Announces the Launch of the Batanga Network

The Pure-Play Hispanic Ad Network to Offer Advertisers Unique Online Solutions

MIAMI, Florida - Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, today announced the launch of the Batanga Network, a groundbreaking, pure-play Hispanic ad network. Batanga, Inc.’s acquisition and subsequent exponential growth of the HispanoClick network, its recent implementation of industry-exclusive targeting technologies, and its decade long dedication to in-culture sites such as Batanga.com, have paved the way for the network’s launch. The Batanga Network is the evolution of company that has always been at the forefront of the online U.S. Hispanic Market.

Batanga, Inc. Raises Series D Financing to Expand Its Ad Network in the U.S. and Latin America

Tudor Ventures and H.I.G. Ventures lead the round to aggressively develop Batanga’s Ad Network domestically and internationally

MIAM/PRNewswire/ — Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, announced today it has completed its Series D financing. Tudor Ventures as well as H.I.G. Ventures led the new round of financing and were joined by other existing investors. The funds will be used to further develop Batanga’s online advertising network, HispanoClick by investing in and implementing sophisticated and advanced targeting technologies.

Batanga Enhances Online Music Experience with Pluck Integrated Social Media Tools

Bilingual Implementation Enables Consumers to Create Profiles and Exclusive Personal Musical Blueprint; Batanga.com Already Seeing Lift in Engagement

AUSTIN, Texas - Pluck® Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, today announced that Batanga, Inc. has implemented the Pluck® SiteLife platform to power its social media interactions on its flagship Web site, Batanga.com. Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on-demand music videos, lifestyle news and gossip from the Latin entertainment world. The Pluck implementation of the SiteLife platform maintained the dual-language consumer experience present on Batanga.com, ensuring the launch of the new “Batanga Community” and associated social media features would continue to attract and engage a bilingual, bicultural U.S. Hispanic audience.

Batanga, Inc. Announces Seamless Music Purchase Experience Linked Directly With iTunes

MIAMI, Dec 03, 2008 /PRNewswire via COMTEX/ –

Batanga, Inc. announced today that through Batanga.com consumers can purchase and download any of the millions of songs streamed daily through a direct link to Apple’s iTunes Store (http://www.iTunes.com). Batanga.com features the largest collection of streaming Latin content with exclusive online radio stations, on demand music videos, lifestyle news and gossip from the Latin entertainment world. Since it launched in 1999 Batanga has streamed over 1 billion songs to music fans.

Batanga, Inc. Announces New Chief Revenue Officer

The New Position Will Formalize Batanga’s Ongoing Marketing Solutions Efforts

MIAMI, Florida – August 19, 2008 - Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, announced today the creation of a new C-level position at Batanga, Inc. - Chief Revenue Officer (CRO). Phil Frank will be serving in this new role effective immediately, based out of the Batanga New York office and will have ultimate accountability of all revenue generating activities.

Batanga, Inc. Reaches 10.8 Million Unique Visitors

comScore Reports Batanga and HispanoClick at a Combined Unduplicated 10.8 million Unique Visitors in March 2008.

Batanga is the Leading Exclusively Hispanic Targeted Website for the Last Five Months*.

Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.

Batanga’s RadioByMood Perfect For Valentine’s Day

Set the mood with Batanga’s Romantico station, one of 16 free mood playlists

Batanga’s free RadioByMood application is perfect for the hopeless romantic, the jilted lover, or the secret admirer. Just in time for Valentine’s Day, RadiobyMood offers 16 commercial-free playlists where visitors can listen to songs that match their mood. Enjoy mood stations ranging from Romantico and Caliente to Guilty and Betrayed.

Batanga Acquires HispanoClick

The HispanoClick Ad Network Acquisition Rounds out Batanga’s Broad Suite of Advertiser Marketing Solutions

Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report. The acquisition of the successful ad network demonstrates Batanga’s commitment to providing a broad suite of product offerings to fulfill their advertiser’s online marketing goals.

Batanga’s Audience Continues To Grow

comScore shows Batanga with more than 3.8 million U.S. unique visitors in December

Batanga Audience Study has found source of continued growth – a diverse and well-balanced audience

Batanga, the leading media and entertainment company reaching Latinos, announced today that according to the comScore Media Metrix, they have surpassed 3.8 million unique users per month as of December 2007. comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the Web. Additionally, Batanga’s proprietary study on the demographics of Batangueros demonstrates that the Batanga audience is deeper and broader than any other Latino focused website competitor.