From Hispanic PR Wire - June 5, 2007
New York, NY–Smirnoff Ice, Diageo’s premium malt beverage, announced today a strategic partnership with leading Hispanic entertainment company Batanga. The alliance will offer consumers an opportunity to “complete their party” this summer with free music downloads at the Batanga Music store from today’s hottest Latin artists.
“We’re thrilled to be partnering with an exciting web destination such as Batanga that keeps its finger on the pulse of Latin music,” said Christian McMahan Brand Director for Smirnoff Ice.